Maria Valéria and Maria Rogéria Pereira inherited the farm after their father died and they renamed it Irmãs Pereira - The Pereira Sisters. The farm was established in the early 1970s with 90 hectares of land and has since expanded to 250 hectares of which 120 are planted with coffee. Maria Rogéria’s son Luiz Paulo Dias Pereira Filho is a founding partner in Carmo Coffees - the exporter we work with in this area of Brasil. Luiz Paulo has a small area of Irmãs Pereira which is named Santuario Sul – his coffee is processed at the Irmãs Pereira mill. There has been a lot of innovation across the Carmo farms over the last few years. The pruning schedule now in place is more regimented with 20% of the farms' productive areas pruned at any given time. The schedule has helped ensure more consistent quantity and quality year to year which helps with forecasting and financing the crops. In Brasil there is typically an on/off cycle, one year will be a bumper crop and the next will be much smaller, this can make it difficult for farmers to predict accurately how much more or less coffee they will produce against the previous year. Having a more predictable crop generates more certainty with hiring seasonal staff on the farm and in the mills. The seasonal staff then have more certainty about where they will be working next year and surety of their own income. Please see carmocoffees.com.br
for more information about this area and the farms represented by Luiz Paulo and his business partner Jacques Pereira Carneiro.